(training, half or full day)
Employment branding is unique in that it is the only long-term recruiting strategy. It’s the art of creating awareness and perceptions of (both internal and potential) employees, and related stakeholders with regards to your organisation as an attractive, “good place to work.” A successful employment brand management effort increases both the number and quality of applicants, reduces the turnover rate among top performers, and increases overall workforce productivity.
This training will teach the actions required to build and manage an employment brand. At the end of the training you have learned more about this powerful tool that can be used to add value to your organisation through HR.
Experienced Corporate Recruiters, Sourcing/Recruitment Managers, Employer Branding Managers & Professionals, Marketing & Communication Managers