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  • #TruLondon line up 22-23 Oct 2012

    October 8th, 2012 - Jacco Valkenburg

    Trulondon6, one of the most popular events in the ongoing carnival of recruiter unconferences organised by Bill Boorman, is the most diverse and best collection of track leaders ever assembled, and would easily rival any recruiting event anywhere in the world. Over 50 track leaders contributing over the 2 days, as well as all the other activities that will be going on. There really is something for everyone, and I can’t wait to get started.

    • Jacco Valkenburg will look at group management, and how to get the most from LinkedIn groups. Jacco Valkenburg runs the largest recruiting group on LinkedIn, Recruitment Consultants And Staffing Professionals, with over 112,000 members, and rising approx 100 members daily. Set up in 2008, with plenty of engagement between members, this group is a model of what all LinkedIn groups could and should be.
    • Dutch based employer branding specialists Maximum has developed an engagement index for career brands in social media on Facebook. Over the last few month’s Maximum’s research and technology teams have been collaborating and crafting an online tool, the Social Recruitment Monitor, which lists social media activity for the world’s biggest employers. It accurately tracks data for all the major social networks. Maximum have been collaborating with Facebook HQ in Dublin and will publish the global list at #truLondon. The list will be refreshed weekly, so figures are always up to date. Twitter, LinkedIn and YouTube are being added to the list soon. Maximum will be launching the index at #trulondon, and sharing the top 10 career brands for engagment, following and  other factors, as well as comparisons for UK and EMEA lists. The track will be led by Bas Schreurs the research director for Maximum, and will provide a great insight in to how the brands are really performing.
    • On the topic of global brands. Paul Maxin, Global Resourcing Director at Unilever will be sharing their experience of launching a global Facebook career page powered by Buddy Media. I will be sharing more on the Unilever story over the next week. The page allows Unilever to manage a central corporate careers page that delivers content locally according to the location of the IP address of the visitor, giving a local experience on a global scale. Much of Maxins thinking is taken from the experience of the marketing team within Unilever. There are some great learning points from this story, and I’m grateful to Paul for sharing.
    • Andy Hyatt, Digital Director of Bernard Hodes, will be sharing another local to global story, how Staples have taken their UK social recruiting strategy global, the lessons they have learnt, and the differences from country. Andy’s colleague Steven Lo’Presti will be running a track on Real Analytics. Looking at the numbers behind the social recruiting campaigns like Barclays Future Leaders and others. Steven will be sharing what to track, and the story behind the numbers.
    • For agency recruiters, Cloud Nine founder Steve Ward will be leading a stream of tracks on social recruiting and agency adoption including Wards own business and Amanda Ashworth, new to #tru, from Excelsior Recruitment Partnership, Gerald Morgan founder of Ready People  Elkie Holland, founder of Prospectus IT, Peter Cosgrove of CPL and Vince O’Donnoghue of Select People, as well as tracks from the REC on the latest research, developments and thinking from the industry. that is a day of advice and practical advice from people running desks and integrating social recruiting and social sourcing day in day out.
    • For in-house recruiters recruitment veteran Alastair Cartwright will be addressing the issue of training for in-house recruiters.
    • Henry Stewart, the CEO of Happy Computers, will be sharing his thoughts on what makes for a democratic workplace, and why this makes sense for business, as well as great employer branding.
    • On the topic of employer branding, we will be joined by David J Roberts, who has responsibility for employer branding within the BBC. David will share how employer branding is evolving and changing, and what this means in the unique organisation that is the BBC.
    • Kevin W Grossman will be visiting #truLondon for the first time and will be talking talent communities and talent technology. Kevin is the Director of Product Marketing for Brave New Talent, and has been at the forefront of HR and Talent technology for over 25 years. Kevin will be looking at technology now, and what the emerging trends will be over the coming months.
    • John Sumser needs no introduction to #trulondon, or the world of recruiter. The Editor of HRExaminer and Principal Analyst of HRxAnalysts will be running a track as only Sumser can. I’m not sure what the title is going to be yet, but I know that it will be thought-provoking with plenty of alternative thinking.
    • Andy Headworth will be the ring leader in the ever popular “Social Recruiting Circus”. He definitely needs a red coat and a top hat. Andy will be looking at who is doing what in #Socialrecruiting from technology to methodology.
    • China Gorman will be talking HR global and HR strategic, where we are now and what is coming next from around the world. It is rare to get the opportunity to share ideas, thoughts and views with someone of China’s global experience.
    • Steven Ehlrich is Global VP for Client Development with TMP. #truLondon is the place for yakking, making Steven a great choice for track leader. Steven will be running a track on the convergence of mobile and social, and other emerging trends from around the world of social media and digital marketing, with a big emphasis on taking the global and local approach.
    • Jorgen Sundberg is The Undercover Recruiter, one of the leading career and recruiting blogs in the world, with by far the most unique daily visitors of any other blog of its type in Europe. In this track Jorgen will share how he continues to grow audience month on month through content, being close to the target audience and great distribution channels, employing a blend of great SEO, and social media tactics.This is content marketing at its best.
    • Crystal Miller will be hosting a new track entitled: “Joining the dots.”
    • Heather Bussing is a lawyer with a difference, with a can do rather than a can’t go attitude. A practicing attorney, and a member of the advisory board for HRExaminer, Heather is well placed to understand both the law and social media. Heather’s track: “Don’t let the lawyers scare you”, will look at social media and employment law, addressing participants questions, fears and concerns.
    • Peter Gold will be talking the findings of his research for the 2012 edition of The Corporate Recruiters Handbook, and some real life corporate recruiting case studies. Peter will be sharing war stories from real life corporate recruiting and his current research, in a track that will allow participants to learn first hand what happens when organisations go social and mobile for direct sourcing.
    • Dave Martin is one of the UK’s leading authorities on mobile recruiting.Where there is talk on mobile, @MobileDave is usually around.  In this track Dave will look at the mobile questions. What it takes to be mobile ready and fully mobile optimized. with plenty of examples of who is doing what, (or not), around mobile, as well as what is coming next.
    • Aki Kakko will be hosting a track to look at what is happening in the emerging net nations and growing economies, and the technologies that are driving growth. Away from the US, Europe and Australasia there is plenty happening, and an exponential growth in  the adoption of the mobile internet. Brazil,India, Indonesia and  Mexico feature in the top 5 countries for Facebook users. There are lots of trends and innovative thinking coming from places not always on the radar that will be addressed by this track.
    • Ruxandra Fratescu first came to #trulondon as part of the first #truGrad team, and is now 18 months in to her recruiting career. Ruxandra is now 18months in to a recruiting career, having worked as a trainee for K2, had a short and interesting stay at a start-up and is now a full cycle recruiter with Next Ventures. Rux will be sharing the experiences of starting out as a new recruiter, the reality of the industry against her perception and her thoughts on training new recruiters.
    • The #TruGrads are back again to share their experiences and the reality of applying for graduate positions in the final year of study. This is always a great track for giving a real insight in to the life of a graduate. Gen Y talking about Gen Y.
    • The Hack Track is new for this year. We have 4 teams of developers registered with the simple brief to build something new over the 2 days of #trulondon.  that will improve the candidate experience. They will be checking in at regular intervals to keep us up to date on their progress.
    • Another first for this event is the Global Kelly OCG HangOut, which will see 12 tracks broadcast from the dance floor via Google+ Air. Details of the tracks and the log in details will be released at the end of the week. This is the first time we have broadcast track discussions live, giving the opportunity to anyone anywhere to join in. Tracks will be hosted by Sally Hunter, Director, EMEA Practice Lead for Kelly OGC, Keep your eyes peeled for the schedule.
    • Jobsite TV is back on the first day, with a series of panel discussions and debate moderated by DeeDee Doke, editor of recruiter magazine. The panel discussions will be broadcast via LiveStream. Follow the Twitter stream for more details.

    There are only 30 tickets left. £150 for 2 full days, and some great learning. I expect these to sell out quickly. If you are thinking of attending, sign up now. You wouldn’t want to miss it!

    Dates: Monday, October 22, 2012 at 9:30 AM – Tuesday, October 23, 2012 at 5:00 PM (CEST)

    Place: London, United Kingdom



    Neem voor meer informatie contact op met Jacco Valkenburg, telefoon +31 6 2825 7098 of e-mail jacco@recruit2.com

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